Seasonality!?!

[ChrisSchooley]

Chappy makes some great points here about the changes that a coffee can go through and how a coffee isn't necessarily at its best the closer it is to its harvest date.

I posted this over at coffeed. There continues to be a lot of discussion on this topic and I wanted to maybe send it in a new direction.

the link to the thread on coffeed.com
http://coffeed.com/viewtopic.php?f=19&t=1288&start=50

but, I'd like to see some more discussion here as well.

[ChrisSchooley]

My point this whole time has not been the concept (of pushing a coffee when it is amazing), but the term (which no matter what is loaded and not totally applicable), and Geoff Watts (I'll give him full credit here as it was his post over in DZ's blog which made it pop out for me) solved that problem. I actually could get behind using “Prime” instead of “Seasonal”. It’s really kinda perfect and I can’t believe it didn’t come to mind earlier. It tells us just as much and more than what “seasonal” tells us without the baggage and misconception that come with using "seasonal". It is more malleable for use with more coffees that are at their best for different periods of time (um, every coffee). It says that this coffee is amazing right now and it also encourages the consumer to then inquire what makes this coffee “prime”, opening the door to better understanding. I’m personally going to use “prime” from now on.